"In the end, the customer doesn’t care about how many channels you make available to them.  

They just want to buy the way they want to buy... It doesn’t matter what channel... It’s really about connecting and responding to the customer."

The Do-It-All-For-The Gram Generation

The modern social consumer who hunts for IRL experiences and competes through likes against their peers

The Experience Economy

"Nearly 7 in 10 (69%) millennials experience FOMO. In a world where life experiences are broadcasted across social media, the fear of missing out drives millennials to show up, share and engage."