T a m a r a M e l l o n
New Rules, New Luxury, New Shoes
Strategy: for the Luxury 2.0 consumer
Digital Creative Direction
Brand Storytelling and Microstorytelling
Content: Snackable, Digital, Offline
Video, BTS, short-frorm
Strategic Partnerships: Stylists x Influencers x Tastemakers
Experiential Marketing
ARCTIC BEAUTY
(EFNI iCELAND)
A r c t i c B e a u t y
Launching the best of Iceland Beauty to the U.S
GTM Strategy
Digital Creative Direction
Consumer Insights and Trends
Brand Storytelling
eCommerce + Website development (Shopify)
Copywriting: Product Descriptions, Brand, Positioning
Strategic Partnershops
Paid Media + Content
Lifecycle Marketing Plan
Bringing the best of Iceland, to the U.S
NEW BEAUTY CATEGORY LAUNCH IN THE US
BR
DIGITAL CREATIVE DIRECTION
BRAND STRATEGY
LAUNCH STRATEGY + PLAN
TRENDS + INSIGHTS + COMPETITVE ANALYSIS
DIGITAL + MICRO STORYTELLING
WEBSITE DEVELOPMENT
COPYWRITING
STRATEGIC PARTNERSHIPS
SHOPIFY E-COMMERCE
DIGITAL MARKETING
STYLESTAZE
THE first mobile FASHION AND BEAUTY styling game
LAUNCH STRATEGY + GTM PLAN
BRAND PARTNERSHIPS
BRAND POSITIONING AND MESSAGING
MARKETING STRATEGY
The
